A Rovio press release details the imminent release of more locally branded merchandise in China.
Rovio will develop games and other products designed to appeal to Chinese fans, with the first game, the “Moon Festival” episode for Angry Birds Seasons arriving in September, in time for the Mid-Autumn Festival. Beyond China, “Moon Festival” will share this culturally important festival season with hundreds of millions of Angry Birds fans worldwide, celebrating Chinese culture in every corner of the world.
Angry Birds themed moon cakes will also be available in China, allowing local fans to connect their virtual and physical worlds to the delight of their family and friends.
“As we have done in all of our markets around the world, we will create products specifically for this market,” said Vesterbacka. “Angry Birds will recognize the uniqueness of China and our Chinese fans.”
Unfortunately no pictures of the mooncakes were available. Via Gamasutra.