
James Huggins of Me Books, publishers of Me Books which I mentioned early this month, provides some interesting insight into how he thinks the iPad fits into his life. I don’t agree that the iPad fits exclusively within the usage patterns he has discovered, I actually am more productive using an iOS device than I am a Mac, but I think he nails one aspect of the device that has made it so successful – the sense of play.
Then one day, the kids got hold of it.
I’d seen glimpses of magic when they’d hijacked my iPhone on occasion but when I saw them with the iPad I thought, OK… this is going to get interesting. They mastered it almost immediately, and were able to make real use of the touch screen and intuitive controls. Getting to grips with a keyboard and mouse can often be a frustrating experience for young children but this was effortless. This was the moment I knew we had the potential to use this technology to create experiences that weren’t just cool, but really valuable and utterly accessible to young children.
So what is the iPad really good for?
I’m aware everyone will have different answers to this question. For me, the iPad is a digital toy, and it’s real strength lies in it’s inherent playfulness. With the right app and in the hands of a child, it is an object of magic, wonder and discovery, the likes of which has not existed before. So does the iPad fit into my life? Absolutely it does, it’s just not my hands holding it… they’re much smaller, and covered in jam.











