Still digesting. From a co-creation workshop with Nokia Research during Lift 11 in Geneva.
With the increase in popularity of smart phones as well as mobile Internet services, the pace of change in the mobile industry will be rapid in the coming years. One of the driving forces behind development is an increased understanding of the needs of mobile users, brought about by aggregation of big data sets pertaining to mobile usage and the contextual behavior of consumers. Such insights are expected to lead to the emergence of context aware services, wherein the user interface as well as the content displayed to the user is highly personalized and tailored to the given context of use.