Help remedies has created a line of products that hope to strip away the complexity and make medicine friendlier and more accessible. Their design ethos and ideas appeal to me. Even their website and copywriting is a refreshing departure from the norm. On their bandages:
In fact “skin tone” is not skin tone for most people. It is just some odd combination of pink and brown that doesn’t really have any relationship to the color of skin. Rather than take an arbitrary guess at what skin tone your skin tone might be, we’ve decided to leave our bandages white. “Help I’ve cut myself” is 6 large bandages and 6 small bandages. The soft white foam won’t blend in with your skin, but it will sit comfortably atop it.