The world’s most irresistible vending machine

Everyday we are bombarded by a rush of machines, media and marketing messages. In such a noisy environment, it’s harder and harder to connect with customers around experiences that engage and delight. That’s why Eight Inc. gave Acure an oddly charming, remarkably human expression: to turn heads and make friends.

Working with a sleek, stout vending machine designed by Fumie Shibata’s, Eight Inc. created an interface and user experience that transforms the 47-inch touchscreen and mounted camera into a sentient attendant able to make thoughtful suggestions and collect valuable sales information on behalf of Japanese beverage company JR East Water Business.