Concept: What is being creative? [Flip phone]

Flip phone

In case you missed it: A youthful and imaginative video showcasing a use case for a phone design concept. Introduced as a “reflection on what it means to be creative”.

After the introduction of the smartphone, the industrial design of the devices has converged into all looking more or less the same. Due to the touchbased interaction every smartphone device is now a flat rectangle with a screen on it, making it difficult for both the user and the manufactures to differentiate the devices from each other. This phone is trying to change that. The unique form and unique way of interacting with it, is supposed to set it apart from other phones, but more importantly it’s supposed to add value for the user, making the experience of using a smartphone even more exiting and engaging.
The phone has 3 screens that can be transformed in different ways depending on what the user wants to do with it. Having 3 screens on a phone opens up a number of possibilities in dealing with the content on the device. Because people no longer only use their phone as a comunication device. It’s more and more used for the things, we usually use our laptops for, but with the limited screen real estate on phones, there are still boundaries for what you can do.
But with the ability to expand your content onto multiple screens or having multiple apps running on separate screens, it’s possible for the user to do a lot more productive, and creative things.

The video and concept seems to have touched a nerve as it’s been mentioned, played and featured in a multitude of different places. With most manufacturers now cloning Apple’s device form factors there is room for some new ideas for hardware design. But what I think what were are seeing with this phenomenon is the realization that it’s what’s contained within the screen that is most important, more so than the container itself. There is still loads of room to innovate on Apples brick but it’s smaller more refined change vs. the radical change that Kristian Ulrich proposes.
It’s a lovely concept, with traces of influence from Nokia design labs, very well presented.
Flip phone by Kristian Ulrich Larsen