Save the Children has just issued its 14th annual State of the World’s Mothers report, an overview of maternal and newborn survival in 186 countries, a summary of progress and challenges. The report confirms that the birth day is the riskiest day for newborns and mothers everywhere. Many factors impact maternal and newborn mortality, and a wide range of interventions are being successfully implemented in areas of great need.
Empowering expectant and new mothers with critical health information is one solution and through the ubiquitous mobile phone, information can reach girls and women in even the most remote settings. Easily understood messages about health, hygiene, early warning signs throughout the stages of pregnancy, and the care and feeding of newborns empower a mother with knowledge to make healthy decisions for herself and her baby.
In December 2011, the Mobile Alliance for Maternal Action (MAMA) announced its first shareable resource: a set of adaptable mobile messages. These messages provide basic, stage-based health information in text or voice format, localized to meet country needs. These free, adaptable messages have been downloaded by over 150 organizations working in 50 countries, and have been translated into 10 languages.