Trevor McKendrick describes his first year in the App Store, starting small and iterating:
I released my first app one year ago yesterday. It started as a small side project with the explicit goal of paying my rent.
As of yesterday it’s done $73,034 in net revenue, after Apple’s cut. While not considered “VC” successful, I’m extremely happy and proud of how well it’s turned out thus far.
All of this from a little app that I launched for less than $500. That’s the story.