A new study indicates there’s a dramatic shift to “smartphone culture,” where people are using social networks and downloading media such as games on their phones, according to Magid Media Futures: Mobile 2011. Among the findings, smartphone users spend more on virtual goods in games than social networking users do.
For years, American cell phone usage lagged behind that of Europeans and the Japanese, but that seems to be changing at long last.
About 45 percent of smartphone users play games on their phones. Smartphone owners are three to five times more likely to play games, use social networks, and access the internet from their phones, in comparison to traditional feature phone owners.
Magid found that among those who play games on their phones, the majority use the phone as their primary gaming device. Of those who do not play smartphone games, 55 percent said they may start playing in the next 12 months. One third of smartphone gamers who have not spent money on smartphone games say they may start in the next 12 months.