Demand for smartphone apps is waning

apps

According to The Telegraph, Smartphone owners’ appetite for new apps is waning, with the average number of apps downloaded per user per month declining considerably over the past year. While I am always looking for something new or interesting, once you find an app. that works it takes a truly unique approach to unseat what’s already on my home screen.

Almost one in three (31 per cent) of smartphone users in the UK do not download any apps on their device in a typical month, according to a report by Deloitte – a steep increase from less than one in five in 2013.

Of those that do, the average number of apps downloaded per month has fallen from 2.32 to 1.82.
The report also found that almost nine in ten people never spend money on apps or other smartphone content, suggesting that demand for paid apps is even lower.

However, this does not mean the size of the app market itself is shrinking. Deloitte claims that the decline in the rate of downloads per user is due to an increase in the number of smartphone owners over 50, who have less interest in using their phone as a data device.

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