The Alarm App

The Alarm App
A refreshingly original design for an iOS alarm app. They should win some kind of award for the most original app promo video. Worth $.99. From their website:

Alarms are typically associated with something negative – due dates, early mornings and must do’s,” explained Johanna Ehde, art director at Curt Design. “The challenge was to create something that transforms the user’s perspective, creating an alarm that people look forward to using and fall in love with. The typography, colors and forms allow for a fun and unexpected contrast – the new and digital with the more classical and tangible.”
There is a demand for apps that offer that little extra,” said Henrik Strand, founder and CEO of Whiletrue, who developed The Alarm App™. “Stable base-functions that are spiced up with good user interface, nice design, and something that stands out – like the physics engine that’s used in The Alarm App™; this gives it a unique appearance and shows the user that numbers also follow the laws of physics.
“The Alarm App™ has all the functions you’d expect from an alarm clock, and it’s beautiful, too,” said Strand. “And beautiful things make people happy – even in the morning.


The Alarm App