Vine Vs. Instagram Video: Understanding the Competition

According to some users and experts, comparing Instagram’s new integrated video app to Twitter’s Vine app is like comparing apples and oranges. While this may be true, it’s also clear that Vine and Instagram Video do share some similarities and will therefore compete with each other to some extent. Some are predicting that Instagram Video, which is available for Android and iOS but not currently available on the Blackberry 10, will cut directly into and greatly shrink Vine’s market share. However, others believe there is room for both apps to be successful and grow since they have some key differences that may appeal to particular niches.

Longer Videos, No Looping

The key difference with the new Instagram app and Vine is that instead of shooting 6 seconds of footage that continuously loops after uploading like Vine does, Instagram videos take 15 seconds of footage and will not play on a continuous loop. While this doesn’t give you the GIF-like appeal that Vine does, it is less invasive since you will have time to stop a video before it plays unexpectedly. Tim Worstall of Forbes.com and others think this is one of the key features that could give Instagram Video an edge over Vine. Additionally, 15 seconds of video allows for more creativity in the video, and is also the perfect amount of time for advertisements.

Photo of Vine logo by lookingforgoodpics via Flickr

What Else Is Different?

While both video apps allow you to string multiple clips together, Instagram Video also allows you to delete the previous portion of the video in case you don’t like it or simply messed up. Vine currently doesn’t have this feature. Also, unlike Vine, Instagram has video-filtering and image-stabilization capabilities. Both of these features make for better video quality. And while both apps allow you to share videos to Facebook and Twitter, Instagram adds the ability to share to Tumblr, Flickr, foursquare and email as well. Of course, if the ability to loop and embed videos appeals to you, this is something that Vine provides that Instagram doesn’t. Vine is also a bit more convenient since it’s a stand-alone app whereas Instagram video is part of the Instagram app, which means that Vine requires fewer clicks to make a video.

What’s the Same?

Obviously, both apps make short videos and therefore occupy a similar market. In addition to this, both Instagram and Vine have a front-facing camera as well as save to camera roll, geotagging, automatic sound and autoplay features. Within some of these similarities there are also minor differences. For instance, Vine plays autoplay videos a little faster than Instagram does. But all in all, these features are pretty comparable.

And the Winner Is…

It’s too early to tell, but perhaps both apps will remain relevant. It’s not as if the user has to decide which app to use and completely abandon the other, and both are distinct enough to possibly serve different groups within the video-making app world. While Vine built it’s following from the ground up, Instagram already has a user base of 130 million plus. This built-in market is really something that could give them an edge as the competition plays out.