Almost three-quarters of European adults access the Internet regularly, and more than half of them own two or more connected devices, according to Forrester’s first benchmark report on the state of consumers and technology for Europe.
“Consumers in Europe are more connected today than ever before,” comments Forrester Research Director Reineke Reitsma in her blog post about the new report. She adds, however, that “Companies that want to interact with these new, perpetually connected customers will need to take into account the differences that exist between European countries.”
UK consumers are the most connected in Europe, with 83% going online regularly. UK online adults are also the most likely to own a device like a laptop (64%), smartphone (52%), or tablet (12%).
Via Cellular News.