A growing body of evidence shows that people with e-readers are reading more books. A recent survey found that 40 percent of those with e-readers said they were reading more books than they used to before they had the device, which is consistent with earlier data on e-reading habits. E-book sales climbed by more than 200 percent in the first six months of this year, according to the Association of American Publishers.
The survey by Marketing and Research Resources found that 58 percent of those with e-readers (including the Apple iPad, the Amazon Kindle and the Sony Reader) said they read about the same number of books as they did before, while 2 percent said they read fewer books. More than half of those surveyed said that they expected to use the device to read even more books in the future.
Amazon reports its customers buy 3.3 times as many books after buying a Kindle.
E-reader users are also more likely to buy books. Twenty percent of respondents without e-readers said they have not purchased any books in the past year compared with only eight percent of e-reader users who said the same.